The Generated Anchor: Startup Channel 1 to premiere news produced by AI

Exclusive: The anchor is in the studio talking directly to the camera and then cuts to the news segment where the words coming from a French speaking man come out of his mouth in English.

It’s one element of an AI-generated news program announced later today by startup Channel 1, which is set to run on its own site,, as well as Crackle, Redbox Free Streaming and X/Twitter.

Startup Channel 1, from entrepreneur Adam Moss and producer Scott Zabylski, has a distribution deal with Chicken Soup for the Soul Entertainment and plans to introduce a FAST channel in February or March, followed by mobile and connected TV shows. which offers personalization of viewers’ news regimes.

Mosam, a tech entrepreneur who was chief digital officer at Chicken Soup, said that unlike in the past, Maximum headAs with experiments, the technology has progressed to a point where it’s easy to watch.

Not only is there visualization, someone who can talk to you and deliver the news, but there are many other basic technologies that we can use to further enhance the news viewing experience, he said.

What’s debuting tonight is what Mosam calls the showcase episode, an experiment in showcasing everything from editorial to technology. “We just thought it was important to prove we could execute this idea and demonstrate this,” he said. He said: This project has been financed so far, but they will attract capital soon.

Related: WGA East calls for immediate end to AI-generated articles on G/O media sites

He said Channel 1 uses content from three separate sources: they use content from independent journalists with an as-yet-to-be-announced news agency, and create AI-generated news from a trusted primary source. A government document or SEC report, which we can compile and format for our audience.

“We are not collecting primary data sources, but we are processing that data,” Mossom said.

The initial newscast will be a mix of licensed clips and fair use content, he said, while the anchors will actually be based on real people who have been compensated to use their likenesses.

The first pilot comes as networks like CBS News devote more resources to spotting deep AI fakes and other misinformation, to the point of hiring so-called forensics journalists.

In turn, Channel 1 plans to display an icon in the corner of the screen that identifies the segments that are being generated. For example, when the French words mans are translated into English, the symbol appears.

Mesem said: I think people are right in their thinking that we should be aware of this problem. This will be an issue that we will have to grapple with as a society because as technology advances, it becomes easier to produce what may be called fake or fake news or self-generated.

He said that it’s very clear in their content that the audience at any point in time knows exactly what they’re looking at if there’s some kind of artificial intelligence modification. He also said that at every stage of the editorial process, we have people involved, and we plan to hire an editor within the next six months. A staff of 11 people is currently working on this project.

Oh, they were targeting the major cable news networks, Mosem said. We came to this from more of an idea of ​​the basics, understanding that the technology exists, and as digital natives ourselves, we know how to build that technology. We know what to worry about. There are also plans in the works, he said, for a system that would provide users with proof of source, almost like a chain of custody of where we got our news.

“We want the audience to feel comfortable that this news is coming from credible sources and we’re just going to format it and distill it in a way that fits our format to deliver to the audience,” Zabylski said. People feeling comfortable that this data is reliable is number one, because if people don’t trust it, they’re not going to watch our news.

However, the use of artificial intelligence has raised concerns across the news business, not just about the IP questions raised by using content in educational models, but for the prospect of displacing large numbers of employees. AI was a sticking point in the recently settled WGA and SAG-AFTRA strikes over film and television contracts, while newsrooms have drawn up guidelines for using the technology now.

Mesem said: The production cost of Channel One will be much cheaper than traditional cable news channels. And they have no doubt that this technology is a threat to today’s talking heads.

For presenters who only read from teleprompters, it’s hard to imagine that the technology won’t come to those people at some point, Zabielski said. But the reality is that most people in the news business are journalists and reporters who also appear in front of the camera. And that’s not what we’re trying to replace. These are the people who do the actual reporting. We still need to do this reporting, whether an avatar provides it or not.

He noted that a news producer can have a credible avatar that becomes a trusted reporter without ever having to be in front of a camera, but it’s really their job, but they’re making up for it and their work is still being seen. He also suggested that content licensing could provide a revenue stream for local news outlets that have disappeared across the country.

Mossom also said that they are developing an anchor that has significantly more depth than the AI-generated characters that have already appeared in Korea, India and China. So if you can think of this anchor, it’s not just, now you fed it a script and its lips moved. It has a significant amount of technology behind it, where if you can imagine that each anchor will be its own version of Chat GPT. It will have its own memory function. Linguistics will have its own tone of voice. It will also be designed for different parts of the world.

Zabilski said Channel 1’s ultimate goal is a personalized app where users can customize everything from their news interests to the style of anchor they like to deliver the news to you.

Such personalization of news has also been the source of some consternation, with audiences gravitating toward the characters and voices they want to hear and creating their own information bubble. But it’s a long-term trend through cable TV and social media that predates artificial intelligence.

Mosam said the app allows users to navigate news in a similar way that someone might watch TikTok, for example. And because you’re making decisions so quickly, unlike when you’re watching a streaming service, where you’re traditionally watching a TV show or a movie, we’re going to learn about you fairly quickly and figure out what you’re looking for. And what kind of news do you follow? that we can help inform you.

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