Successor star Brian Cox on using AI to replicate actors: ‘It’s a human rights issue’

As the US actors’ strike continues and many Hollywood stars including Scarlett Johansson make the mistake of convincing deepfakes, Brian Cox tells Sky News that artificial intelligence is an issue we shouldn’t take lightly.

By Bethany Minnell, arts and entertainment reporter @BethanyMinelle

Friday, November 3, 2023 at 07:04, UK

Brian Cox says using artificial intelligence (AI) to duplicate an actor’s image and use it forever is “identity theft” and should be considered “a human rights issue”.

The Scottish star, who is best known for playing the patriarch Logan Roy, was speaking at the premiere of the James Bond-inspired 007: Road to a Million.

He told Sky News: “It doesn’t keep me up at night but I’m concerned about it and I want it sorted.

“I think Artificial intelligence It’s a human rights issue, it’s not just a union issue. This is actually an identity theft. And now it’s very, very common.”

Rishi Sunak welcomes AI agreement with tech companies.

Cox He said he was particularly concerned about young actors, who he felt were more vulnerable to exploitation by unscrupulous producers.

He said: Younger actors are in situations where they are told to do this and they don’t do it, but they don’t know at the time…

“It was terrible,” he concluded, channeling his inner Logan. “And after that deal, you know, we’ll give you $50 or £50 to keep you good all the time, basically, I’d tell them That *** off.”

More information about artificial intelligence

The billionaire was talking to Rishi Sunak about the future of artificial intelligence.

American actors have been on strike for more than 100 days More than just rights and working conditions – including better protection against unauthorized use of their images through artificial intelligence.

July: “Strikes can get nasty” – Cox

Musicians have found their professions particularly vulnerable to new technologies, with artificial intelligence generative that can replicate facial expressions, body movements and voices with alarming accuracy.

On Thursday, the Hollywood star Scarlett Johansson is the latest star to fall victim to an illegal Deepfake ad..

He follows in the footsteps of Tom Hanks, Tom Cruise and Keanu Reeves, other celebrities who have been the subject of unauthorized deepfakes.

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Sunak Reveals ‘Significant Agreement’ With AI Firms
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While negotiations between the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) and the Alliance of Motion Picture and Television Producers (AMPTP) are underway, artificial intelligence has proven to be a sticking point between the two sides.

Meanwhile in the UK, a two-day AI summit at Bletchley Park, home of Britain’s World War II codebreakers, has brought together politicians, tech chiefs and academics to discuss the challenges and opportunities of AI.

Prime Minister Rishi Sunak announced the event in his speech on Thursday “Returns the balance in favor of humanity”.

The summit – whose delegates also included tech billionaire Elon Musk – led to the Bletchley Declaration, in which 28 countries, including the US and China, agreed to work together to investigate safety concerns about the world’s most powerful artificial intelligence models.

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