Observations from the intersection of UCC and EUC | TechTarget

As end-user computing continues to grow, it increasingly overlaps with areas that were once contiguous.

There’s no better example than Unified Communications and Collaboration (UCC), which has become so core to the end-user experience that it’s sometimes hard to tell the two apart. This does not mean that there is no difference. For example, people in end-user computing (EUC) roles have never really had to pay attention to VoIP infrastructure or SIP trunking.

But, as EUC folks already know, it’s important to understand the many adjacent technologies that end users will be dealing with. After all, we’re used to looking at things from the end user’s point of view.

With that in mind, here are a few thoughts on UCC that’s popped up on my radar recently—the office’s new role in employees’ daily lives and the growing interest in asynchronous video.

The new office role

Depending on where you look, you can find data that suggests either hybrid work is here to stay and we all need to plan for remote work forever, or that more employees are returning to the office and elsewhere. It is impossible to be productive. The real answer, of course, is hardly as binary as that. Many vendors and organizations are re-examining what hybridity really means and the purpose of the office.

It is true that employers and employees at UCC have invested in remote workers to ensure effective and reliable communication and collaboration. In fact, so much has been done to ensure this that the idea of ​​going back to the office seems like a step backwards from a collaboration perspective. To combat this and encourage workers to return to the office at least part-time, some organizations are treating the office as a co-working space rather than a cubicle farm. As such, the best collaboration experience is in the office, even if the preferred environment for doing work is still a remote location.

The concept is relatively new, so its impact on back-to-office efforts remains to be seen, but the technology is there to provide a consistent experience wherever users happen to be. Organizations can invest in some really cool meeting and conference room technology to turn the office into a great collaboration space for when users can really get together.

Asynchronous video

Earlier this month, Atlassian made news with its acquisition of Loom, which you may know as an enterprise video communication platform that lets you record videos and easily distribute them to colleagues. The deal, reportedly worth nearly $1 billion, makes a lot of sense for a company like Atlassian, which has built itself as a leading vendor of team collaboration and project management offerings — like Trello, Jira, and Confluence, among others. That alone is interesting, but it also sheds light on what seems to be a very active area of ​​productivity and collaboration.


Many organizations have sought to create a form of “internal YouTube” that allows one-to-one or one-to-many one-to-one communication between teams and employees. Below are some examples:

  • Microsoft Stream. Microsoft has released several versions of this platform, which is part of Microsoft 365.
  • Zoom clips. It’s Zoom’s asynchronous video feature that wraps a user interface and access centered around what many users already do – use Zoom to record presentations themselves. It also includes some style editing capabilities.
  • Zayt It is also known as CloudApp and has a similar platform for enterprise organizations.
  • Webex Vidcast. It has actually been around since 2021.

These technologies always increase productivity, increase communication and reduce the number of meetings. As you might imagine, this concept has also extended to sales and marketing, albeit with different platforms such as Dubb, Vidyard and StoryXpress.

Many organizations have sought to create a form of “internal YouTube” that allows one-to-one or one-to-many one-to-one communication between teams and employees.

I am particularly interested in the organizational aspect of this as it represents a change in the way employees communicate and collaborate. When everyone was in the office, it made sense to gather in groups as needed. During the pandemic, we tried every imaginable way to replicate this, resulting in an endless stream of meetings that left little time for many of us to do anything.

Recent moves by Zoom and Atlassian are sure to inject life into the asynchronous video landscape. Along with the impact of UCC on remote and hybrid work strategies and the redefinition of the workplace, these trends could fundamentally affect how we meet and collaborate by reducing the number of meetings, increasing the effectiveness of the meetings we do have, and creating productive environments. From where the work can be done — wherever it is.

Gabe Knuth is a senior end-user computing analyst for TechTarget’s enterprise strategy group. In addition to his analytical work, he writes publicly for TechTarget. If you want to get in touch, check out her LinkedIn profile or send her an email [email protected].

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