YouTube has AI builder tools, but creators are too busy fighting AI to pay attention

In mid-September, YouTube announced a slew of new AI tools coming to the platform. The tools touch basically every part of the content creation process, from generating topics to editing and even producing the video footage itself via the Dream Screen feature. But even as AI features have created buzz in many other creative industries, the response to YouTube’s new set of tools has been muted. Instead, YouTubers share other concerns about the ways in which artificial intelligence is already affecting the platform.

It’s been a watershed year as artificial intelligence generative tools have made it easier to create images and text, all from internet works of art and other people’s writing. Artists and authors have typically pushed back, citing issues such as copyright and undermining their work.In September, prominent authors including George RR Martin and Jodi Picoult sued OpenAI for scraping their books. And then there are the generative AI problems with illusions and inaccuracies.

On the other side of the coin, these tools have been used by many people both experimentally and professionally. Awards have been won by AI art, while some news sites have cut staff and published AI-generated articles. AI has also become a cornerstone of TikTok, especially AI-based filters. Creators use the Bold Glamor filter to apply makeup, the Ghibli filter to look like characters from the studio’s movies, and even pay for filters that produce themed avatars, such as the wildly popular ’90s High School Photo filter.

Maybe it’s the fact that YouTubes tools are not yet available to the general public. But the tepid reception seems to be slowing down the trend. On the YouTube Creators account on X (formerly Twitter), the announcement received just a few hundred likes, so how do bait tweets like How do you make your audience feel seen and heard? On the original YouTube account, it performed worse than reading a tweet about stars being some kind of rock in the sky.

On the platform itself, it’s hard to find videos that talk about the tools, despite a thriving community of YouTubers explaining how to use AI tools to make videos, not just those announced by YouTube. Instead, these videos focus on explaining the tools available for generating scripts and voiceovers, and creating and editing images together for video images. YouTube’s new tools essentially give creators a built-in option for many of these things: creators can create video requests and script designs, automatically edit clips together, and create AI-voiced dubs in other languages.

The potential highlight is that these AI tools generate content based on the historical output of content creators themselves. For example, YouTube says the Insights tool will be customized to consider new video ideas based on what creators’ audiences are already watching, something content creators can’t do without access to YouTube data. It also aims to recommend music for videos, including royalty-free music, which is supposed to help creators know what won’t trigger problematic copyright strikes.

But the existing manufacturers do not seem to be particularly interested in one side or the other. Jimmy McGee, the YouTuber who recently released a video titled The AI ​​Revolution is Rotten to the Core, says no one has heard of it yet. As the title might suggest, he’s not a big fan of YouTube’s proposed tools, but he says it’s strange how they’ve been received.

He thinks that these tools may be designed mainly for creators, and if, for example, a video is edited with the help of artificial intelligence, viewers may not notice. He doesn’t think more obvious tools, like Dream Screen’s fused images, will come up in the long run. People get tired of them so quickly that it’s not really a problem, he says. But other tools may lead to long-term problems in the maker space.

Viewers may not immediately notice that AI software is being used to edit the videos, but McGee worries that the software is undermining the people who are actually using it. He says it de-skills newer YouTubers. Although he’s unlikely to replace professional editors in their current form, it does hinder the development of newer creators’ skills. YouTube bills this feature as an easier way for people who may not yet be confident in their skills. It’s also aimed at Shorts, YouTubes vertical-video spinoff, so it might make things easier for those with only their phones to edit. But McGee thinks that reliance on it may discourage video creators in the long run as they struggle to grow creatively.

I think the more decisions you make in your video, the better the video will be,” says McGee. maybe not [at first], but the ceiling is higher. This is what worries me. If someone seriously tries to use these tools, it would be very sad to see him give up.

This potential pitfall depends on whether YouTube’s tools stick around. Google’s parent company has a habit of shutting things down, including features that it has released far more than these. And generative AI is currently operating at a loss for most companies. Media critic and fan Sarah Zee says we’ll likely see its popularity decline soon. [In the meantime] I hope these tools are useful to creators and serve as a way to empower them to better run videos that serve their views rather than a way to cut creators down.

But some developers already feel that the AI ​​is weak on the platform. Just before announcing YouTubes tool, developer Abyssoft released a video about a possible plagiarism case. In it, he described the similarities between the previous video he had posted and the video uploaded by another channel, and discussed how artificial intelligence could be used to carry out the theft, including the use of voice-over and speech-to-text programs. Artificial intelligence guessed. software.

Contacted for comment, Abyssoft noted that this is currently a platform-wide issue. In May, Science Communications Officer Kyle Hill spoke out against YouTube channels that use artificial intelligence to create unapproved but attention-grabbing content on the site. These videos are often misleading and in some cases appear to copy topics that Hill himself has made videos on.

Abyssoft says in its video that it is not sure what the solution to these issues is. But one thing he does suggest is that YouTube should disclose when it uses artificial intelligence to make videos. He would also like to see a system of penalties or strikes for those who fail to disclose and are proven to be using AI.

This would be easier if YouTube’s AI tools were used. The platform will be aware in advance. In response to a request for comment on whether Google is considering implementing this feature or additional measures to prevent plagiarism and misinformation on the platform, Jack Malone, Google’s director of policy communications, said that all content is subject to existing community guidelines. And these apply consistently to all creators on our platform, regardless of whether their content is generated using AI or not.

Although Abyssoft saw some other generative AI tools as potentially useful, such as a music tool that helps creators avoid copyright issues, he still fears what easy access to AI tools could do for YouTube creators. do it. He says AI is facilitating plagiarism in a way we haven’t seen before, and with a little effort it will soon be undetectable. Competing in a sea of ​​faceless AI channels will be a tough challenge for creators who make a living as their uploads will be heavily outpaced by AI.

However, he doesn’t think AI will necessarily produce interesting videos. I suppose a tool that suggests video topics will only suggest ideas that it thinks will perform well in the algorithm, he says. Everything becomes incredibly formulaic if [its] He relied on it a lot

He admits that channels with technical content, like his running speed history videos, have the advantage of research and understanding that AI doesn’t. McGee similarly feels somewhat protected by his style. He says my videos are messy and I like them that way. I can make all the weird and wonderful images myself and make something I’m really proud of.

But other channels may not be able to survive. Abyssoft says that someone covering current news will see the AI ​​upload videos before they finish editing, because it can remove any article published that day and render video and audio in less than an hour.

YouTube’s tools haven’t launched beyond a few test countries yet, so it’ll be a while before we see their impact on the platform. But while creators are concerned that it may add new issues for existing and future video creators, they also have previous concerns about the use of artificial intelligence that they believe are not being addressed by the platform. It seems that these are what attract the attention of the creators, not new notifications.

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