Spatial computing startup located in London Threedium bags 2.2M to promote 3D e-commerce | Silicone channels

London-based Threedium, a provider of enterprise 3D/AR infrastructure, announced that it has raised $10.4 million in a Series A round led by Interpublic Group and Olma Partners.

Mesh Consensys, Reflexive Capital, Nirvana Family Office, Lyra Ventures, Edenbase, and Kinisis Venture Fund I also participated in the round.

The company plans to use this funding to adopt spatial computing and produce 3D content on the web, as well as deepen research and development in artificial intelligence to increase the efficiency of 3D models. It will expand the company’s growth by bringing immersive storytelling to global brands.

Threedium’s proprietary 3D and augmented reality engine, Unlimited3D, allows brands to display their merchandise as hyper-realistic 3D assets. Customers can interact with the product, zoom in or out, view it from any angle, try it on, and change the color, size, or material before purchasing.

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The technology can be used to create 3D content for a variety of applications, including fashion, gaming, automotive and consumer packaged goods (CPG).

The static 2D e-commerce world is becoming outdated. Mike Charalambous, co-founder and CEO of Threedium, said: “User behavior is evolving and brands striving for differentiation recognize the need to meet consumer demands for enriched and customizable experiences on the web. give

Charalambous added that this new investment round reinforces investor confidence in our mission to transform the digital landscape, equipping businesses with engaging and inclusive capabilities.

A seamless 3D omni-channel solution

Charalambous and Dusan Odobasic founded Threedium in 2017.

Threedium provides the highest quality foundational technology for 3D/AR experiences, as well as the freedom and creativity to build, customize, and scale thousands of custom 3D assets and turnkey 3D solutions seamlessly across web, mobile and digital channels. Digital media offers.

Its scalability and cross-functionality eliminates the need to reformat 3D models for different online customer channels. This technology saves executives and brand managers money in content creation, in-store activations, and gaming initiatives.

Threedium is also the only 3D company to develop a proprietary file format called .TUF that protects IPs from AI and web theft unlike other open source platforms.

We’re setting the benchmark for 3D on the web, with an omnichannel solution that allows brands to seamlessly distribute assets across channels, files and agencies, integrate with multiple workflows, and use 3D technology as a tool. To introduce an axis to stand out in modern electronics. Odobasic, president and chief technology officer at Threedium says Business.

The lines between online and in-store shopping are blurring, and AR is becoming the norm in every omnichannel shopping experience. Those who don’t pay attention, he adds, will be left behind.

Strategic partnerships to pioneer the 3D/AR experience

Threedium’s recent investment round reflects the growing interest in 3D and AR technology, which reflects the industry’s shift towards an immersive web.

With this alliance, we gain access to an invaluable team with the expertise to showcase the full potential of 3D and augmented reality technology, combined with the incredible creative and production capabilities already provided by McCann Worldgroup and our production agency Craft. It offers a unique and powerful product. The value proposition for our clients,” said Keith McNevin, chief executive of McCann Worldgroup, IPG’s creative agency network.

Tridium claims to transform the face of online commerce and ensure brands remain at the forefront of industry innovation. Brands such as Louis Vuitton, Fendi, Bulgari, LOEWE, Girard Perregaux, Tommy Hilfiger, Diageo, and NuOrder Lightspeed are already using Threedium’s advanced digital experiences on the 3D web.

“Threedium’s 3D 3D technology enables forward-thinking brands to achieve cost savings, demonstrate their commitment to sustainability and help shoppers understand the products they buy,” said Dipak Pandya, Head of Product and Technology, Lightspeed POS. Visualize better by replacing sample images with detailed interactive 3D on the web.

Threedium is currently forming strategic alliances with global technology giants AWS, Salesforce, NVIDIA, and Teads, who will use Threedium’s APIs and infrastructure services to deliver high-fidelity 3D AR experiences and real-time customization to their customers. did

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